Minimalism is a popular trend in modern design, and one of its most important manifestations is the minimalist brand identity. As businesses strive to make their mark on consumers in ever-evolving digital markets, developing a strong minimalist brand identity design can set them apart from competitors. But striking the perfect balance between minimalism and uniqueness can be no easy task – if you want to master this artform, there are plenty of factors to keep in mind!
Design is often overlooked when it comes to content marketing, yet its power cannot be denied. Whether it’s the images you use online or the layout of your emails and digital media, incorporating design can make a huge difference in how your content resonates with viewers and drives results. From creating engaging visuals to create an efficient user experience, there are plenty of ways you can use design strategies to maximize your content marketing efforts.
For over 20 years, Willie Delagarza has worked with large and small companies and startups that refuse to blend in and want — not only a brand that has something to say but — a brand that demands to be heard: to defy gravity and rise above the noise.